Is There Still Money to Be Made by Blogging?
Ask the average failed blogger and they’ll tell you there is no money to be made by blogging today. Ask someone like John Chow however (he makes more than $500,000 per year running his blog, JohnChow.com) and he’ll laugh at you and tell you how silly you sound.
The fact is that it is definitely possible to make money in blogging today. However, you need to know a few things in order to be able to do it effectively. Here’s what you need to know:
The single most important characteristic for any would be blogger who wants to know if there is money to be made by blogging is to be consistent. If you plan to blog once a week, then do it every single week.
If you plan to post daily, do it daily. If you plan to post twice a day, do it twice a day. John Chow credits the success of his blog to the fact that he has never missed a day of posting and he generally posts something at least twice a day. If you start posting to your blog and then forget about it, you are asking to lose your readership.
Don’t Expect to Make Money Right Away
The single biggest reason that so many failed bloggers say that there is no money to be made by blogging is that they give up before they are able to be successful.
It takes months and possibly as long as a year or two before you build up enough of a regular readership of your blog to get to the point where you are making money from blogging.
Pick a Topic and Stick to It
Another key mistake that many people make when trying to make money from blogging is that they jump from one topic to the next without any focus. Blogs must have a specific focus in order to build a readership.
The more focused you are, the more likely you are to build yourself up. This means that you cannot be writing about your trip to Disneyworld with the kids one day and about the latest Star Trek movie the next day.
You Need to Provide Something of Value
Speaking of that, unless you are sharing which rides are the best ones in various amusement parks or you are doing movie reviews, you probably should be talking about your trip to Disneyworld or the latest Star Trek movie anyway.
The fact is that many people who fail to make money by blogging fail because they don’t understand that people aren’t interested in their mundane lives. They visit blogs to learn about something new.
Either share an opinion about something you are passionate about or provide helpful information. Simply writing about your everyday life is fine for family, but it’s not going to make money for you as a blogger.
Yet another common mistake and another reason that so many people claim that there is no money to be made by blogging is that they pick a topic they think will make money but which they aren’t passionate about.
As a blogger, you need to be writing constantly and if you’re not passionate about your subject, not only will you fail to engage your audience, but you’ll also be likely to give up too soon on getting useful content onto your blog since you’ll be bored.
Finally, if you want to know whether there is money to be made by blogging, you won’t find out if you simply slap your blog up and don’t do anything about making money from it.
Don’t be afraid to put up ads, send out e-mails to your readers (have an e-mail list by the way) with special offers and even do reviews of products you sell through affiliate commission programs. Be prepared to experiment with lots of different options for monetizing your blog as well so that you can sure that you’ll maximize your potential.
George Gallagher is a professional blogger. His primary focus is education and personal finance. He also works with students to find private student loans to fit their needs.
cc licensed ( BY ) flickr photo shared by JMRosenfeld