3 Basic Steps to Making Your New Blog SEO-Friendly
No matter, what you may have heard, SEO (search engine optimization) is not actually a rocket science and WordPress SEO is not really hard to handle at home.
Think of this the following way: search bots only “see” text and keywords, they are straightforward and, well, they are machines. Your only task is to make your blog easy to understand even for those empty-headed robots. This means, have your important words on the important places, have lots of content and update your blog often – this way you are making your blog “search-friendlier”).
This and an upcoming post will list some essential steps to improving your new blog SEO to ensure search engines will “like” it.
This post lists just few basic steps to take. It is important to follow those step from the very start so that the URL and blog structure did not change after the blog had been found and indexed by search engines.
So, here you go:
1. Give Your Blog the Title: navigate to “General Settings” and name your blog. Be both descriptive and to the point. I’ll be talking about titles in one of the upcoming posts in more detail but remember: your blog home page title is what surfers see linked within Google search results – that’s what grabs their attention and makes them click through.
2. Set the URL Structure: navigate to “Permalinks” section over at your blog Settings and select “Custom Structure”. In the field copy-paste: /%postname%/
This will make sure your post URLs are generated from your post titles: which means they will be readable and meaningful. This is important for a number of reasons. For example, a reader will be able to “guess” what your post is about by simply hovering over its link. Besides, that keywords in the URL help rankings.
3. Install All-In-One SEO Pack. This is the easiest-to-use and the most reliable SEO plugin you must have. For you not to mess around with its settings, here’s the screenshot of how they should look like (all other settings should be kept intact):
Now, that’s it. When these steps are taken, you can proceed to choosing the theme, creating your first content, etc.