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Why Your Blog Needs to Have a POD Partnership

2012 February 21

Hey there, bloggers, wanna make some cash? Okay, now who’s with me? Everyone? Great.

Monetizing your blog is like a rite of passage. It’s a huge step to take, and it’s something you can easily fail at if you don’t try hard enough. Sure, it’s easy to slap some AdSense ads onto your pages, and you could even become quite successful with them. But if you really want to make some money with your blog, it’s important to go further than that. What’s something more than AdSense? A POD partnership.

A print on demand (POD) partnership is just one way you can monetize your blog, but it’s an excellent way. POD is a method of selling merchandise from your blog. You can sell T-shirts, hats, coffee mugs, calendars, stickers, shower curtains – anything you desire. With a POD partnership, you’ll sign up with a company who will print this merchandise for you when – and only when – a reader purchases it. Let’s take a look at some of the advantages to having POD products available for your readers.

It Just Looks Cool
Having your own web store with your own customized merchandise just looks cool. It also gives your readers a sense that you’re serious about your blog, and that you’re successful enough to actually be selling stuff.

It Could Give You Free Advertising
While you can sell stuff with any designs, if your products have your blog’s name or logo on them, you’ll be getting free advertising anytime someone purchases a product and uses it or wears it. What blogger would turn down free advertising?

Costs are Lower; Profits are Higher
A POD partnership will cost little to nothing to start, so there’s no reason not to do it. The main advantage of POD is that you don’t have to purchase stock of your products in the beginning. If you do that and they don’t sell, you’re screwed. With POD, you aren’t taking a huge risk. There will be no unsold merchandise hanging over your head because it’s only printed as it sells. POD allows you to maximize your profits and keep more of the money you earn.

How Do You Do It?
If you want to have a POD partnership for your blog, one of the most popular partners is CafePress.com. The company allows you to open your very own online store and offer more than 250 different products to your readers. Best of all, it’s completely free to set up. You’ll create the designs and logos for the products, and they will print them and ship them to your readers when they make a purchase. It’s actually incredibly easy to do, so there’s no real reason not to. You’ll earn royalties on each product sold, and CafePress will take a very small cut.

Having a POD partnership for an online store is a great way to monetize your blog. The important thing is to get creative with your designs and offer your readers merchandise that’s as quirky and appealing as your blog is. If you can do that, you can make some cash.

Maddie Sharp is a marketer with the skills to help make your blog successful. Going beyond using a grammar checker to create engaging content is key. Her favorite source for media kits is Florida printer APPi.

Image Credit: 1.

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2 Responses leave one →
  1. February 22, 2012

    POD – Looks interesting but comes acroos like an advertisement.

  2. February 22, 2012

    Great article! I had been searching for some information about POD-partnerships for a long time, when I came to your blog. Thanks for the useful information!

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