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Using Infographics For Online Marketing

2013 June 5

As far as online marketing is concerned, it’s easy to fall into familiar habits involving hours of fruitless emailing and phoning various websites in the hope they will make a small mention of your own business. Offering written content pieces can be beneficial as many blogs are keen to add to their own sites with relevant stories and personal accounts. However, as more and more blogs catch on to the latest technology available to revamp their websites with eye-catching graphics, animations and site designs, it’s time to start thinking outside the box to provide something that will make a valuable addition to these new visual environments. 

Which topics?

Infographics have been around for a while now but have only recently been used for effective link-building. The great thing is that infographics can be easily (and cheaply) designed to reflect your industry’s facts and figures, latest news or even just something fun and light-hearted. The key is to create something visually appealing which will engage the viewer, whether you’re hoping to inform or entertain. Let’s take the example of an opticians company. There are a wide variety of options available to create a relevant infographic. For example, it could be a smart, informative design about some health statistics relating to national eye health or perhaps a fun fashion piece about the latest eyewear styles.

Do: Use the design to create a short quiz for the viewers or perhaps tell a short story.

Don’t: Try to force boring information into an infographic- no one wants to see a price comparison of staplers, visual or not.

How should it look?

The design of the infographic is a chance to be creative. Whether you ask a designer to create one or design it yourself, the key is to choose bold, eye-catching colours with snappy titles and a nicely organised layout. As an infographic is primarily for glancing over and adding visual interest to a site, it’s best to avoid too much text and instead opt for short, bold headlines and visual representations of what you’re trying to convey. For example, rather than starting a long paragraph with ‘14 million people in America have a visual impairment’, it would be better to show a coloured map with different colours showing the varying statistics. This allows the viewer to quickly and easily interpret the information in a fun, visual way.

Do: Use some of your own imagery, perhaps product imagery, to put your business in the best light.

Don’t: Go overboard with images, arrows and boxes. Keep. It. Simple.

Where can I create one?

There are many online tools available to create your own infographic or forums designed to showcase the work of others. Visual.ly, Piktocart, infogr.am and HohliCharts are just a few of the free infographic tools available online. Some are more aimed towards those wanting to create concise and accurate graphs and charts, whilst others offer a more fun, creative edge to data presentation. Depending on your business, you may want to decide how to approach the infographic and which site can cater to your style. For example, Visual.ly is great for creating fun, friendly infographics with a wide range of icons and shapes at your disposal.

Do: Browse the forums/galleries on the sites to see how others have used the tools available on each site.

Don’t: Use a fun, creative site to design a graphic with a serious subject matter. E.g. health statistics are best kept in graph form or simple, objective styles.

Marketing your infographic

When using the traditional channels to promote your content, you will find that infographics are much more readily accepted by websites and blogs. Keep an eye out for blogs heavy on visual content as these are likely to look for images to add to their site.

Alternatively, if you choose to go down the social media route, the key is to appeal to the millions of Twitter/Facebook members who spend their days sharing, liking and retweeting anything they fancy. To tap into this market, it needs to be share-worthy. This means it’s a good idea to design the infographic on a topic relevant to current news or events (e.g. for a fashion piece, ‘How to dress like One Direction’ would be a sure-fire hit). Or why not create a graphic around new technology releases? Google Glass eyewear has been an instant hit for infographics, with designers getting creative with the specifications.

Featured images:
  • License: Image 1 author owned
  • License: Creative Commons image source

Victoria offers useful online marketing tips for a glasses company online, Directsight.co.uk.

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