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Tweet Your Small Business to Success

2011 July 7
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by Contributor

Tweeter is a micro blogging internet service that allows you to send a 140-character post to people who are called your “followers”.  Many small businesses have already adopted the use of tweeter as a mode of marketing the products they sell or the service they render. They have already established a new way of gaining new customers and build good reputation.

Before starting to tweet about your small business, it is very essential to assess if the use of it will really help you build new customer relationships. If your purpose is to create consortium among other relevant small businesses and to connect directly to your prospective consumers, then give it a big shot.

As soon as you have decided to use Twitter, the first essential is to gain followers. Obtaining them will eventually have desired outcomes like an increase in new customers. To do so, you can post links to quality content. The moment that they have found the content to be informative and useful, it is a good start of promoting what your small business offers.

It is also advised to search out first for existing contacts. They may be your regular customers who found your products or services to be excellent. Their positive comments, which can be seen by other tweeter users, can be a good form in establishing a good reputation to them. These people will then start to follow you immediately after they have heard about your small business.

An additional way of making other Twitter users follow you is by organizing a contest. The winner can be determined by being an nth follower. You can do so by giving a special product from your very own small business to the 777th follower. Then, you can continue to run the competition to recurrently gain more followers.

One of the secrets to be successful Twitter user is by posting regularly. Since tweeting is limitless, take the opportunity to post tweets that have personality. Always keep them simple but very interesting to read.

After a long run of using Twitter as one of your marketing strategies, try to trace your success. . Find out how fast you have gained followers. Then, consider what strategies you have carried out and which of these helped you the best. And lastly, ask yourself how many of your followers have become your regular customers. If it turned out to be many, then you have just tweeted your small business into success.

Chris Marentis is an experienced marketer who likes to write about what he has learned in over 25 successful years in business and currently specializes in local small business marketing in his company SureFire Social.

cc licensed ( BY ) flickr photo shared by Applegurl ♥♫♥

6 Responses leave one →
  1. July 8, 2011

    I have tried twitter with total failure on my part. I have just installed the twitter app on my iphone thinking I just need to stay active and micro-blog and have some fun with it. Hold a contest is pure gold advice,thank you.
    A light bulb has just gone off and I am starting to see some huge potential.I will get a plan together tomorrow and move forward.Great write up thank you.

  2. February 14, 2012

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