Top Ten Beginners Affiliate Marketing Mistakes
At first glance, affiliate marketing seems incredibly simple. Throw up a few links, find people to click on them and you’re on your way to earning some handsome commissions. How hard could it be, right? Unfortunately, appearances can be deceiving.
It’s estimated that for every hundred people who try affiliate marketing, less than ten turn a profit. And one of the primary reasons for this is that most affiliate marketing beginners simply fail to get the basics right.
Should you find yourself just starting out in the world of affiliate marketing, here are ten things not to do.
Failing to Act
Arguably the most common beginners mistake is to spend so much time obsessing over what product to promote that you fail to ever get started. It’s important to realise that there is no perfect product. And the easiest way to learn about affiliate marketing is to simply jump right in. If you’ve been trying to choose a product for over a month, it’s time to get your feet wet.
Working with Dodgy Affiliates
Something that many affiliate marketers fail to realise when first starting out is that not all affiliate companies are legit. And if you find yourself working for the wrong one, you can easily find yourself working for nothing. Always do your due diligence before signing up with an affiliate company. Stick to reputable companies with proven track records.
Working with too Many Affiliates
There’s obviously no shortage of affiliate products to promote but when you’re first starting out, it’s important to limit yourself to two or three. This might seem counterproductive but it’s important not to underestimate just how much work goes into promoting a single product effectively. If you stretch yourself too far, you can easily wind up with nothing.
Tackling an Overly Competitive Niche
If you want to make money with affiliate marketing, it’s important for you to choose your battles wisely. And if you’re a beginner, it’s important to take that fact into consideration when doing so. Don’t look for products with the highest commissions, look for products that aren’t currently being promoted very well. If you tackle an overly competitive niche without the skills to back it up, you are setting yourself up for failure.
Promoting Poor Products
Another important factor to consider when deciding what product to promote is simply whether or not it does what it’s supposed to. Selling low quality products is not only significantly more challenging, it’s highly unethical. Considering the wide range of products that you can promote online, do you really want to be selling garbage? It’s also worth noting that low quality products aren’t exactly known for leading to repeat business either.
Promoting Low Profit Products
Never start an affiliate marketing campaign until you’ve estimated both how much work you’re going to have to put in and how much profit you can expect to generate in return. This might sound obvious but promoting products with abysmal rates of commission is a surprisingly common beginners mistake. If you don’t want to work for peanuts, it’s important to stick to affiliate programs that pay their affiliates well.
If there’s one thing that no affiliate marketer can live without, it’s patience. Contrary to what some people may believe, affiliate marketing is not a get rich quick scheme. In fact, most affiliate marketing beginners make very little during their first few months. The learning curve is steep and even perfectly executed campaigns can take months to become profitable.
If you want to increase your affiliate profits, it’s vital that you know both what is working and what isn’t. This is the role of tracking. Every time one of your links generates a sale, you should know exactly which link was responsible. If you don’t know where a sale comes from, how are you going to know how to replicate it? A lot of affiliate marketing is trial and error. And this technique only works if you know exactly where your sales are coming from.
Paying for Advice
If you want to learn about affiliate marketing, there’s no shortage of free information available online. Unfortunately, there’s also no shortage of people trying to sell that information in the form of fancy informational products. The reality is that nine out of ten affiliate marketing informational products and courses are a complete waste of money. If you want to educate yourself, use Google, not your wallet.
Giving Up Too Soon
Finally, there’s the biggest beginners mistake of all, giving up too soon. As I mentioned earlier, patience is a vital component of affiliate marketing success. Your first campaigns won’t always be successful and even those that are, won’t always make that much money. Over time however, those successes will begin to add up and your hard work will eventually be rewarded. The key is simply not to quit before you get there.
Kurt Hendricks is an SEO in Atlanta. According to him, success in affiliate marketing is a long drawn process and people need to be patient. A passionate blogger, he lends useful advice on various issues related to affiliate marketing.