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Ten Ways to Use Link Building For Blog Promotion

2010 November 28

Search Engine Optimization (SEO) is still one of the greatest marketing and promotion tools at the disposal of the average blogger. The practices within that genre are fluid and adaptable, evolving over time to match with the search changes that feed them. Staying a step ahead means putting your effort into that adaption, finding new ways to take advantage of Google’s algorithms.

But when we look to the future we often forget the past. Those tried and true methods of SEO are still as relevant as ever, and we shouldn’t forsake them along the way. There are some tricks that still work, and listed here are the top ten picks of link building tips to help you effectively promote your blog.

  • Remind your readers to link to or share your post. This is actually becoming an automatic for some blogs, as there are share buttons along the bottom of nearly every site on the web that has been regularly updated. If you have not yet installed this feature I would recommend it.
  • Become a guest blogger. Do you have a connection to another popular blog? Maybe you know the webmaster, or you are a common reader and commenter. Whatever the case, being a guest blogger will bring some attention to you, and give you the chance to provide a link to your own site.
  • Utilize list posts. This article is an example of how you can apply SEO to list form posts. Countdowns are extremely popular, as they lay information out in an easily searchable, understandable format. They are also entertaining, giving further incentive for people to look for them specifically.
  • Focus on quality content. The biggest mistake made in SEO is to create content that is dedicated to drawing traffic. You should know the line between useful information and spam, and how not to cross it. Make sure all content is useable, interesting and well written. Keyword density, anchored links and other methods can then be added in a natural way without affecting the integrity of the post. Read the following post on creating content that gets plenty of links: Viral Marketing With and Link Bait
  • Hold contests. If you have a decent contest on, people will talk about it. Not only will it be linked to from blogs, but social networking websites as well. This is especially true if you incorporate and submission and voting system. How often have you had people begging friends to click a link and vote, and then pass the link on to their friends?
  • Comment, comment, comment. Whether it is on other blogs, news sites, social networking pages or answering sites, commenting is a great way to pass on a link to your site. Most will provide a space for you to do this, so as long as you offer an actually insightful comment it won’t be seen as spam.
  • Backlink using smaller sources. Everyone wants a link from Google, MSN, Yahoo, ShoeMoney and other sources, but it won’t happen. You have to be one of the biggest dogs on the block for that chance, and even then it is usually a random occurrence. Don’t waste your time, and stick with more reliable backlink opportunities.
  • Buy reviews on other blogs or sites. They will almost always offer an embedded link to your blog when they do a review.
  • Use signatures. If you are on a social networking site or forum, you should have an active link in your signature, and possibly a quick description of your blog. You can also use this for emails, which may be a fast way to keep the links going.
  • Use directories for blogs. I know, they are heavily saturated and useless when it comes to attracting actual direct link traffic. But directories are still a great way to be formally indexed, and may come in handy on a business or site to site level.

This is a guest post by Jessy for ProProfs.com, the top free web application that allows to create tests for fun, education and promotion.

cc licensed flickr photo shared by Eric M Martin

8 Responses leave one →
  1. April 11, 2011

    Great list, you explained all the think in simple way. Thing that matter most is the quality of the article, if it is great then payback in the term of backlink is unlimited. So every blogger should focus on their quality and backlinks will come automatically.

  2. April 14, 2011

    Patience is also needed when you’re at this field of work. Do your best and think of new ideas to make your comments and reviews very interesting.

  3. April 15, 2011

    Backlinks are one of the most important factors to consider when you are trying to get a good rank in search engines for your blog or website. Backlinks are often called Seo fuel and they are the most important off site optimization methods.

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