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SMS Marketing Best Practice Tips

2013 July 18
by Contributor

smsSMS marketing is a powerful technique for reaching a wide audience of your customers. However, because of its power, there are certain responsibilities that you must recognize when running an SMS marketing campaign. Use the following best practices to ensure that you do not encounter any problems with your customers.

1. Get Consent Before You Send Any Messages

Before you send any messages to any customers, you must have their consent. Sending messages to people who have not given you explicit permission to do so is frowned upon. In some places, it may even be illegal.

Even if you do not run afoul of any regulations, customers do not like getting unwanted text messages. This will lead them to think poorly of your company and your brand, which is exactly what you do not want to happen.

2. Do Not Send Too Many Messages

It can be all too easy to succumb to the temptation to flood your customers with messages. After all, sending a text is so easy that it takes hardly any effort. Why not send as many as you can think of?

Consider this from the customer’s point of view. Would you like to have your inbox bombarded with multiple messages every day from the same company? Try to send no more than 1-2 messages a week. You should also be clear with your customers about how many messages they can expect to receive after signing up.

3. Make It Easy To Opt Out At Any Time

Just as you need to get someone’s permission to send them messages, you need to let your customers opt out at any time. Doing so should be a simple procedure. Include the instructions for unsubscribing with the messages that you send.

It should go without saying, but be sure to respect people’s wishes when they opt out. Do not keep sending messages to someone who has made it clear that they do not want to hear from you anymore!

4. Send Messages During Business Hours

Refrain from sending messages outside of normal business hours or on the weekend. You would probably not want to get a marketing message at 4:30 in the morning on a Sunday, and neither would your customers. Send your messages out Monday through Friday while your business is open.

Your customers may also appreciate it if you have a regular schedule for sending messages. This way, they will know when they can expect to hear from you.

5. Use Appropriate Language

Avoid using “text-speak” or abbreviations in your messages. Your messages are representing a professional company, and they need to reflect this. Make sure that your messages are readable and professional in their language.

6. Provide Something Of Value In Each Message

Never text customers just for the sake of texting them. Provide something useful or valuable in each message, such as information about a new product, news about an upcoming sale, or an opportunity for a discount.

Following these SMS marketing best practices will ensure that your campaign is successful and does not cause any trouble for you and your company.

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Ghaida Eliza is a freelance author who has interest in writing about social media marketing, mobile marketing, and text marketing. She is currently working as a freelance author for Trumpia.

One Response leave one →
  1. July 21, 2013

    Maybe SMS campaigns were useful years ago bot I don’t think they will be effective enough these days. I get SMS ads almost everyday but I don’t even read them and I’m not the one, I think.

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