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Panda Insurance: Top Eight Alternatives To Google For Traffic

2013 April 5
by Contributor

For many internet marketers, 2013 has brought with it one very important lesson, first page rankings don’t always last. One day, the worlds largest search engine is flooding your site with traffic, and the next, it seems to have decided that you no longer exist.

While forgetting about Google traffic completely is obviously unwise, it’s becoming increasingly clear that to rely upon it exclusively is equally so. When it comes to traffic, diversification has never been more important.

Here are eight alternatives to Google for directing traffic towards your website.

Blog Commenting

Strip Comments From oregonlive.com

Blog commenting might be the most basic form of SEO but when used correctly, it can be surprisingly effective at directing traffic towards a site. The key is not to waste your time with on low quality comments or low quality blogs.

Find the most popular blogs in your niche and start leaving well thought out, informative comments. Demonstrate your knowledge on the topic being discussed and watch as readers come to your site in search of more.

Niche Forum Membership

In a similar fashion to blog commenting, forum posting can be surprisingly effective when used correctly. The key is to choose your forum wisely and to work hard on becoming a respected member.

Provided you are an active participant and you regularly demonstrate your knowledge on niche related matters, you should have no problem directing forum members to your website.

Guest Posting

If you’re looking for an easy way to send direct traffic to your website, guest posting probably isn’t it. It takes time, patience and some seriously high quality content. If you’re willing to put in the work however, there’s no better way to attract traffic.

A high quality guest post on a high traffic, relevant blog can continue to drive traffic to your website for years to come. The key is to write a post that genuinely makes readers want to hear more from you.

Q and A Sites

Question and Answer websites are home to millions of users all looking for specific answers to specific questions. Despite this fact, they are surprisingly underappreciated in internet marketing circles. Use this fact to your advantage.

If you take the time to write well thought out, relevant answers, you will be rewarded with mountains of direct traffic. For best results, stick to the big players such as Yahoo Answers and Quora.

YouTube

YouTube video Brandweer Nederweert

YouTube might be owned by Google but that doesn’t mean that it can’t help to protect you against future search engine updates. Regardless of what you are selling, your website should have its own YouTube page.

What could help a penalised website more than a prominent position on a site that receives over one billion unique visitors each month? Contrary to popular belief, you don’t even need a camera. Visit Wibbitz.com to convert your textual content into video.

Social Media

My social networks

Don’t underestimate the power of social media when it comes to breaking your addiction to Google traffic. Find enough followers on the likes of Facebook and Twitter and you’ll have no problem remaining profitable regardless of what Google throws at you.

Cover your site in attention grabbing social media buttons and reward those who follow you with updates that are both regular and relevant.

Link Bait

When it comes to direct traffic, few strategies can beat link bait content. The reason for this is simple, the backlinks that arise from link bait content are created by people who genuinely want to share it.

This results in backlinks that are built in high traffic locations. It also results in backlinks that come complete with a detailed reason as to why they should be clicked. In other words, it results in backlinks that are basically traffic gold.

Yahoo and Bing

Finally, we have Yahoo and Bing. There’s no denying that Google is the heavy hitter in search but there’s also no denying that over thirty percent of global searches are not dependent upon the latest Penguin update.

In other words, you’d be mad to ignore Yahoo and Bing. They might be smaller but in terms of rankings, they’re significantly more stable. And if you’re ever kicked off Google, you’ll be glad to have them.

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Jake Woodland is a web designer by profession. He has loads of experience in this industry and gives quality advice to newbies about the nuances of SEO on his blog.

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