Own a Blog? Why Turn It Into a Business?
The Internet has vastly changed the face of business. While many facets remain the same but in a digital context, such as with online stores, the opportunities you can find are very different. For example, bloggers have gained a seat at the table in not only the entertainment world, but the journalistic and literary worlds, as well. Many a career has been launched from a website, and blogs are among some of the most marketable business types at your disposal.
If you have a blog and you have considered taking it to a more mainstream audience, you are probably hoping that it will be a viable moneymaker in the near future. This is not some pipe dream. You can turn your blog into a source of profit simply by choosing to run it as a business, and not as a hobby. All it takes is some dedication, work and know-how.
So how to actually start business blogging?
Plan It Out
If you are starting a business, your first step is to create a proper business plan. This is a general blueprint that has been built to give you both a guideline to follow, and a way to adapt without changing the main focus of that plan. This means being absolutely clear on what it is you want to do, and how it is you want to do it.
The first step is deciding what your blog is going to be about. That means establishing your core niche. That will be the general idea of what content you want to provide. From there, you can have sub-categories of what will be covered under that niche. It should always be related, and you should never stray far. For example, if you are creating a celebrity gossip blog, you could easily incorporate television recaps or movie reviews. You might be able to get away with fashion breakdowns, as long as they were celebrity related. But you wouldn’t want to include political posts, or announcements on shopping sales.
Choose what your blog will be about, then stick with it.
Build It Right
Have you ever gone to a blog and been bombarded with a messy layout, ads and hard to read colors? You have to make sure your work is presentable and the entire site will reflect that. Organization is important, as is over all look. If you are not great with web design, you might want to hire someone who can create the overall layout for you. You can hire freelance web designers for a rather affordable fee on many webmaster blogs, such as Digital Point Forums, or you can find someone through a message board like Craigslist.
If you have some design ability, just try creating something simple but attractive, with clear catagories and easy navigation. Remember that you are building it with the reader in mind, so approach it from the point of view of a visitor. Is the site user friendly? Easy on the eyes? Professional?
Creating a brand and marketing your business is just as important when creating a successful blog. Register a domain name, make sure your content is something really special, and start putting yourself out there. Establish affiliations with other blogs, try guest blogging on different sites, create business profiles around the web. Aim high but promise low…that is the trick of balancing what you can do versus what people think you can do. You always want to overshoot their expectations, as that will set you apart.
Always remain consistent when operating a blog. Update regularly, keep the same quality of content, and when you hire other writers make sure they uphold the standard your readers have come to expect. Never allow yourself to slip, or you could find yourself losing visitors. Which, in business terms, means you will be losing customers.
Remember, It Is Already a Business
If you have created a blog, you have already taken the first step of becoming a viable business. The difference between you and the thousands of other bloggers on the web that are starting out alongside you is that you are taking this seriously, and putting in the work needed to take thing to the next level. Don’t give up, just keep moving forward.