Skip to content

Own a Blog? Why Turn It Into a Business?

2013 January 19

The Internet has vastly changed the face of business. While many facets remain the same but in a digital context, such as with online stores, the opportunities you can find are very different. For example, bloggers have gained a seat at the table in not only the entertainment world, but the journalistic and literary worlds, as well. Many a career has been launched from a website, and blogs are among some of the most marketable business types at your disposal.

If you have a blog and you have considered taking it to a more mainstream audience, you are probably hoping that it will be a viable moneymaker in the near future. This is not some pipe dream. You can turn your blog into a source of profit simply by choosing to run it as a business, and not as a hobby. All it takes is some dedication, work and know-how.

So how to actually start business blogging?

Plan It Out

If you are starting a business, your first step is to create a proper business plan. This is a general blueprint that has been built to give you both a guideline to follow, and a way to adapt without changing the main focus of that plan. This means being absolutely clear on what it is you want to do, and how it is you want to do it.

The first step is deciding what your blog is going to be about. That means establishing your core niche. That will be the general idea of what content you want to provide. From there, you can have sub-categories of what will be covered under that niche. It should always be related, and you should never stray far. For example, if you are creating a celebrity gossip blog, you could easily incorporate television recaps or movie reviews. You might be able to get away with fashion breakdowns, as long as they were celebrity related. But you wouldn’t want to include political posts, or announcements on shopping sales.

Choose what your blog will be about, then stick with it.

Build It Right

Have you ever gone to a blog and been bombarded with a messy layout, ads and hard to read colors? You have to make sure your work is presentable and the entire site will reflect that. Organization is important, as is over all look. If you are not great with web design, you might want to hire someone who can create the overall layout for you. You can hire freelance web designers for a rather affordable fee on many webmaster blogs, such as Digital Point Forums, or you can find someone through a message board like Craigslist.

If you have some design ability, just try creating something simple but attractive, with clear catagories and easy navigation. Remember that you are building it with the reader in mind, so approach it from the point of view of a visitor. Is the site user friendly? Easy on the eyes? Professional?

Market Yourself

Creating a brand and marketing your business is just as important when creating a successful blog. Register a domain name, make sure your content is something really special, and start putting yourself out there. Establish affiliations with other blogs, try guest blogging on different sites, create business profiles around the web. Aim high but promise low…that is the trick of balancing what you can do versus what people think you can do. You always want to overshoot their expectations, as that will set you apart.

Remain Consistent

Always remain consistent when operating a blog. Update regularly, keep the same quality of content, and when you hire other writers make sure they uphold the standard your readers have come to expect. Never allow yourself to slip, or you could find yourself losing visitors. Which, in business terms, means you will be losing customers.

Remember, It Is Already a Business

If you have created a blog, you have already taken the first step of becoming a viable business. The difference between you and the thousands of other bloggers on the web that are starting out alongside you is that you are taking this seriously, and putting in the work needed to take thing to the next level. Don’t give up, just keep moving forward.

This is a guest post by Jessy Troy, a an online entrepreneur in health niche. Her newest blogs include Lean Cuisine Diet and Vegetarian Life.

39 Responses leave one →
  1. January 20, 2011

    Hello ladies and gent! My first article here and so far so good. I don’t recall who’s commentluv link led me here, but glad it did. :)

    I think we’ll get along just fine. My model is not the blog as a business, but small business websites needing a blog accompaniment to promote the business.

    Can you please install a subscribe to comments plugin ASAP? I’m subscribed and love to give my 2-cents where applicable. ;-)

  2. January 23, 2011

    Great idea, Dennis! I have just added the plugin!

  3. May 17, 2011

    what about creating a facebook fanpage of viralmom.com, i think its necessary too. i tried to search you people there, but could not find you there. plz do that too.

  4. June 20, 2011

    I think a lot of making “business out of blog” is a work of evolution- either by intention or by accident. Some people start blogs because they just want to share some stuff. Later they realize “Holy cow! There is money in this!”.

    For others, they start a blog BECAUSE they want to make money. For these folks (and I am one of them), the path is typically circuitous. It is a journey of discovering what does not work!

  5. June 21, 2011

    For me it was a “aha” moment when I realized this is a business. It is not just writing some nice articles every now and then. If you want to achieve something, then you also need to treat this as a real business. It is demanding, there are responsibilities attached….but also rewards for the ones that put in the work and add value to communities…
    Tomek

  6. brand permalink
    August 13, 2011

    thanks for the post! it is very helpful for starters like me. I am in the process of making my own blogsite but i still don’t have much idea about this. great post!

  7. Helen Chris permalink
    August 15, 2011

    I know people who own a blog and then turned into a businessman…He was successful then…

  8. August 17, 2011

    Blogging is the best business to have nowadays. Because of the surge of internet user internet marketing is really the best way to earn money on the comfort of your home.

  9. mikeanne permalink
    August 24, 2011

    Blog is the best way to post your ideas or the things that you want to share and discuss to others. I hope someday I can also have my blogs to post in other websites. Thanks for sharing it anyway. God Bless.

  10. sandraanovich permalink
    September 5, 2011

    point well taken! this is very helpful. I am planning of making my own but I’m doing the research first then actions after all the familiarity of it. helpful insights. thanks for sharing!

  11. alnafamaron permalink
    September 5, 2011

    I must say i love reading blogs. But I’m quite picky. I only choose juicy and interesting stuff. If first glance it doesn’t get my attention, X! Close tab or close window! Next! I have to admit it I’d love to start on one pretty soon. This is helpful and I am grateful you posted this. hahaha I just realized, You just have to write about something you’re passionate of. In that case, you really know what you’re talking about. Most of us talk about crap and having ourselves redundant about it. Ha! Research! Thanks for sharing!

  12. Mika permalink
    September 6, 2011

    You can seriously make money with blogs through ads. But as much as the promise of good profit, you really have to work on your blogs to hit a high page rank and be Google be kind.

  13. Randell permalink
    September 6, 2011

    Making your blog a business is not easy task. Many blogs say it is easy, but actually it’s not. There are alot of internet marketing dimensions to look for and analyze to have success in this kind of business.

  14. Barry permalink
    September 6, 2011

    Thank ou for sharing the most important points in making my blog work for me. I know these are a lot to do but I’ll do your advice.

  15. Cherrimae permalink
    September 7, 2011

    Such an ideal post shared here, i will gonna add this in my list.

  16. tikling permalink
    September 8, 2011

    Blog is the best way to post your ideas or the things that you want to share and discuss to others. I hope someday I can also have my blogs to post in other websites. Thanks for sharing it anyway. God Bless…

  17. Jolina permalink
    September 8, 2011

    Yes i agree with you “Tikling” blog is the way to show your idea with others.

  18. powerkilikili permalink
    September 8, 2011

    I must say i love reading blogs. But I’m quite picky. I only choose juicy and interesting stuff.

  19. Jasmine permalink
    September 9, 2011

    You have a very interesting blog.. I love to read a blog like this.. Hope to see you more often here..

  20. Leila permalink
    September 16, 2011

    Awesome post. You give me a very good idea. Thanks.

  21. Kimberly permalink
    September 20, 2011

    Thanks for sharing and great info! You can turn blogs into business.. I have seen many others doing the same thing..

  22. September 24, 2011

    I really loved this post. You write about this topic very well. I really like your blog and I will definitely bookmark it! Keep up the super posts!

  23. Sally Thompson permalink
    September 28, 2011

    You shared a great chances of a business.. Thanks for the post! :)

  24. Dasion@salvador permalink
    October 1, 2011

    Nice content, very well said, keep up the good work, and thank you for the info..

  25. bumblebee56 permalink
    October 1, 2011

    When I look that image you share to us! It’s so beautiful eyes..Eheheheh.. | :P

  26. mystica03 permalink
    October 4, 2011

    Great blog! You did a great job!

  27. mystica03 permalink
    October 5, 2011

    If you want to achieve something, then you also need to treat this as a real business.

  28. Carla permalink
    October 12, 2011

    you did a great job thanks for sharing this with us….

  29. Suzie permalink
    October 13, 2011

    Very helpful post! I really love an advice from the expert.. Thanks for the post!

  30. Peter permalink
    October 14, 2011

    Interesting post, thanks for sharing. You can turn blogs into business. I have seen many others doing the same thing.

  31. conan0506 permalink
    October 16, 2011

    I am grateful you posted this. hahaha I just realized, You just have to write about something you’re passionate of. In that case, you really know what you’re talking about. | :P

  32. Vivera permalink
    October 16, 2011

    Well, i really love being bloggers because i can share my opinion, idea and etc, with us. Thanks fro posting..

  33. Partho Deb permalink
    October 16, 2011

    I was not sure about which website to confirm and then I saw your blog and it really proved to be helpful to me. The content is great and easy to apply. Please post some more topics related to it.

  34. crown5 permalink
    October 20, 2011

    Very helpful post! I really love an advice from the expert.. Thanks for the post!

Trackbacks and Pingbacks

  1. Loren and Ann
  2. How Diets
  3. Ann Smarty
  4. Ann Smarty
  5. witamine

Leave a Reply

Note: You can use basic XHTML in your comments. Your email address will never be published.

Subscribe to this comment feed via RSS

Notify me of followup comments via e-mail. You can also subscribe without commenting.