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How Women Are Thriving In Ecommerce

2013 January 24
by Contributor

The term businessman is becoming unreliable, if not outdated. Ecommerce consumer sales now outstrip brick and mortal sales. Thanks to the explosion of smartphones and tablets, more people shop visit online stores than any other form of store.

And who is making a killing at online stores? Women. According to the Center for Women’s Business Research, over 90 percent of the women who own businesses use e-commerce. 

The internet has allowed women to seek and create business opportunities without relying on traditional jobs. Finding employees and business networks has become easier than ever. These women also buy and sell goods and services, and use many cloud-based services, including, which leads the world in small e-commerce business solutions.

According to, over 1.1 million of their U.S. business owners are women. Not only is this statistic higher than in any country, but it is the top demographic for Alibaba users. There are over 261,000 women business owners that use Alibaba in the U.K., and over 168,000 in India.

Yes, women are owning e-commerce. Opportunities such as allow women to launch their businesses with fewer start up costs. Also, the cloud presents a larger market, even if that market is a niche such as professional clothing lines.

But e-commerce is being driven forward by more than just women business owners.

Because the average woman has reacted positively to the shift in ecommerce software formats, they are becoming the number one online consumers. The average online social gamer is no longer teenage boys, but 43-year old women. Also, the majority of subscribers on retail companies such as Gilt Groupe are women.

Gilt Groupe’s co-founder, Alexandra Wilson, is one example of a female business owner who aims to shift the way that online shopping and e-commerce software function.

Companies like Gilt Group have served as signposts of inspiration for women looking to start their own businesses. Christina Wallace, the co-founder of Quincey Apparel, as well as Cheryl Mainland and Polly McMaster, co-founders of The Fold, have found inspiration in examples like Wilson.

These women, and others, have taken advantage of M.B.A. programs and set out to make an impact in web-based businesses and e-commerce software use. According to The Telegraph, the number of women attending business school has increased 20 percent since the 90s. Yet within the classrooms, women fill between 20 and 40 percent of the seats.

Although women are still underrepresented in the average M.B.A. program schools like the Hult International Business School, however, make efforts to inspire future business owners by connecting their students with other female students and alumni.

The theme here is this: women have shown great enthusiasm about web-based technologies and e-commerce software. They also tend to embrace a greater variety of web solutions, shopping options, and other online services than men.

Pella Guadalajara works as a night-shift analyst for online marketing companies, ecommerce software sites, and a myriad of blogs ranging from deep see exploration to Canadian botanists’’ planting methodology. He lives in Vancouver.

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