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How to Change Your Content Marketing to Suit Mobile Search Traffic

2012 December 3

There have never been more considerations to bear in mind when creating content than now. As Google develops and changes its algorithms, we have to adapt our SEO strategy, changing keyword integration and density along the way. The amount of content we produce has also changed. More people are recognising the benefits of a strong content marketing strategy meaning we’ve had to look into different avenues to achieve success, including press releases, blogs and articles. However all of this pales into insignificance with mobile search taking over the scene.

With mobile search growing by more than 500% in the past two years, it is imperative to consider these users when creating your content. Here are 5 points to bear in mind:

  • Length. Mobile users are obviously viewing your content on a much smaller screen. Additionally they are also likely to be on the go, so your copy really does need to be significantly reduced in size. When scanning through a site on the tube or train, people do not have the time, or patience for that matter, to read through masses of content. If they like what they see, chances are they will progress onto your original site and get more information through this.
  • Style. As well as being much more concise, your writing style needs to grab the user’s attention much more easily. No mean feat, but cutting out long introductions and backstories is a good place to start. Try and make your writing entertaining whilst also punchy and with a strong call to action.
  • Improve your call to actions. This should be another consideration, after all 70% of all mobile searches result in action within one hour. A good proportion of people searching on a mobile device are making an enquiry for a purchase they plan to make that day, so do your research and make sure this is reflected in the content you write.
  • Use headlines. Creating tantalising headlines is the best way to grab peoples’ attention as they scan through your page impatiently searching for the one nugget of information they need. Such headlines work best against a clean and uncluttered background.
  • Adjust your keyword density. Altering the length of your content will of course mean you have to pay more attention to your keyword density. Whatever you do, don’t try and include the same amount of search terms in your new, revamped and shortened content. This could have serious implications on your SEO.
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One Response leave one →
  1. December 4, 2012

    Great article. Content marketing is a great strategy.

    You taught me a thing or 2 about mobile search traffic as well!

    Thanks a bunch


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