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How Important Is Video To Internet Marketing?

2013 February 28
by Contributor

When it comes to marketing online, there are an endless number of strategies that you could use to reach people. One of the often overlooked methods of Internet marketing is using video. Many people think that it’s overrated or that it too intimidating to get involved with. Why exactly is video so effective when it comes to Internet marketing?
Visualization
One of the reasons that video is so effective is because it gives your visitors a chance to visualize what you have to offer. While images or text can be helpful, nothing works quite as well as video. When a visitor sees video content, it gives them a chance to see something in action, hear sounds, and experience what you’ve got to offer them. This is much more in depth and effective than what you would normally be able to do with your online marketing. While video can be a very effective tool, using it incorrectly can lead to a number of problems. Here are a few tips to keep in mind to help with your video marketing efforts.
Utilize Keywords
Uploading your videos to sites like YouTube make it easy for other people to see what you’ve got. When you upload something to YouTube, you have the opportunity to enter keywords in the description, title, and tags sections. When you use keywords, it makes it easier for people to find your video. When they search for those keywords, your video may come up.
Focus on the Title
The title is one of the most important parts of your success. When you choose a title, it will have a drastic impact on how many people actually watch your video. If you have a compelling title that has your keywords in it, you’ll be able to get more people to click on it. If your title is boring or too simple, not many people will end up watching the video.
In addition to trying to come up with a creative title, you should also make sure that the title is relevant to the content. Most people get annoyed when they click on a video based on the title and then the video has nothing to do with the title. If you make the titles consistent with the content, you’ll have much better results.
Promote Your Video
One of the best ways to get your videos out there to the world is to promote them. When you create new videos, you should promote them to others. Start by posting links to them on your social networking pages like Facebook and Twitter. In addition to using social networking, you should also take the time to link to your video from your blogs or websites. You should also embed the video on a dedicated page on your site if possible. On this page, include widgets or other sharing tools that people can use to share your content. If people start to share your videos, they can go viral in a big way. As more people become familiar with your content, it can open up a world of opportunities for you.
Regardless of what methods of marketing you choose to use, it’s important to make sure that you take your time to produce the best videos possible. Once the videos are available, they can start to take your marketing efforts to the next level.

Featured image: 1.

Ben Sawyer here shared his own experience based on his work on video marketing promotional campaigns for moldbusters website.

 

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