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Effective Tips For Destination Marketing

2013 March 25
by Contributor

Gone is the day when a destination became popular through word-of-mouth. If you think back to the 1980’s, everyone became obsessed with Tenerife; it became the go-to destination based purely off its reputation from fellow British tourists. Since those days, however, things have changed. The internet has drastically altered how people view holiday destinations. We now have the ability to view the destination through video interaction, look at the potential hotel, see galleries of photos, and even read thousands of reviews from tourists who have already been there.

This all seems lovely and rosy for the consumers – and that’s because it is. The situation is ideal for the unsure consumer who wants to make sure their holiday destination is going to be everything they ever dreamed of. Unfortunately, this has created a lot of competition for countries and destinations, so much so, in fact; the hot-spots are now having to implement dramatic marketing strategies to try and tempt tourists back and garner new interest.

Destination Marketing Techniques

Many marketing strategists are imploring new techniques and overt campaigns to boost a destination’s appeal to the masses. One of the most obvious ventures they can undertake is TV advertising. It may be expensive, but it has been a proven and effective form of marketing for decades, and will enable the destination to shine with incredible visuals and a taste of the culture. In addition, travel exhibitions have really taken off for stamping awareness.

If that isn’t enough, another great tip would be to start a blog. This blog could be updated daily or weekly and would enable the author to give tourists a taste of what the place is all about. Being creative is the most important aspect; it’s not just about a reputation; it is the entire package consumers look for. The insiders view will be received well by consumers. In addition with any blogging site, you can draw in attention through simple design techniques, additional widgets on your travel blog and sharing buttons all helping to market the destination.

Take South Africa, as an example. If you were to promote South Africa as a destination how would you go about it? After all, most people know South Africa is a place of vast beauty and culture, so it would seem difficult to tempt more people to travel there. One way to go about this effectively could be through social media. If you appeal to the younger generations, you are effectively appealing to their parents, because children often get quite a big say in holiday destinations. Couple that with a Twitter and Facebook page dedicated to promoting the destination and you are half way there. The influence of social media is astounding, retweets or a mention by an influential Twitter user and the destination is a hit.

If you are looking for a seriously effective tip another could be to take a South African role model or celebrity to help promote the country. South Africa has a vast amount of celebrities famous for different things, so get these inspirational people involved and help push the country’s popularity and tourism. It may be financially difficult, but people love to see celebrities endorsing products and places.

What it really does come down to is exposure. If a destination needs to boost its reputation, then trying these tactics should help to get towards that. It is about being relevant and looking good. If the reviews are not up to scratch, then the chances are people won’t travel there. There are plenty of countries and cities out there which deserve more visits, so it may well come down to a point of ‘he who dares, wins’.

Featured images:

Author: Thank you to Miss Beswick for writing this article with the help from the South Africa Dialtosave team. As you can see, in order to keep up with competition you must market yourself well!


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