Choose SEO Copywriters with an Interesting Life
When you think about hiring SEO copywriters you probably look for people who offer a fast service and a good price. Those are a couple of important points but aren’t there are other issues about the freelancers you use which you could think about as well?
I am not suggesting that you hire a private detective to shadow them around for a few days, but perhaps you will be happier about a long term relationship if you feel you know them and their writing style a little more. Just a quick look at their company’s blog should give you an idea of the kind of article you can expect and it is well worth looking out for the following points.
An Interesting Life
I am not saying that I run a marathon in the morning and then pick up the phone for a chat with the Dalai Lama in the evening, but I reckon that a lot of SEO copywriters live less than conventional lives just like I do. This is partly because of the nature of freelance writing work but it also had to do with the personality traits of the people who are attracted to this kind of job. Writers tend to be inquisitive, adventurous sorts and many, again like me, now take advantage of internet working possibilities to live far from their home country. This means that they have a different outlook on the world and are perhaps more open to learning new things than many others who have seen less of the world. The knowledge of a second language and an unusual hobby are a couple of other signs that someone is likely to see the world differently and produce interesting copy for you. The general public might look upon writers as being cranky old creatures who live in creaky houses filled with dust covered books and who never see the light of day, but in most cases only a couple of those things are true.
A Sense of Humour
I hate reading dry, dull articles and I hate writing them too. Sometimes it just can’t be helped, as there are a lot of clients who want a straight, factual approach. However, when the occasion arises I like to wander off into telling amusing stories and generally trying to entertain the reader for a few minutes. If you look up an SEO copywriting blog and it looks as dull as ditch-water then what kind of spark can you expect in the article they produce for you? No one can keep up an amazing level of fun and humour all the time but you should definitely look for someone who at least has that spark in them to start with.
Almost Frighteningly Reliable
The final point perhaps seems to be at odds with the other two. So you want someone a bit wacky and bohemian but you also want them to perform with a machine like reliability? The evidence of this last point is when you find someone who looks after you from the beginning and goes about their work professionally. It is entirely possible to be a reliable SEO copywriter and still live an interesting and varied life. Now if you will excuse me I am just off to polish my crampons and see whether any of my pigs are feeling hungry yet.
With Apple Copywriting you can be sure to get hold of SEO copywriters who give you a professional writing service with a genuine spark.
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