5 Great Ways To Grow Your Brand Using Social Media
Social media is big business. To the casual observer, Twitter and Instagram may appear to exist for no purpose other than allowing people to share photos of their lunch, but if you search beyond those fluffy messages there is much more going on in social media.
If Facebook were a real country, instead of a virtual hangout, it would be the 3rd largest country in the world, with more than 1.4 billion users. According to a survey conducted in 2012 by Socialnomics, 58% of adults use social networks. YouTube attracts 92 billion page views each month, and Twitter users post 190 million Tweets a day.
While a lot of the content posted to social media is generated by the public, brands make extensive use of it too. YouTube has more than 10,000 official brand partners, and Facebook has more than 300,000 business pages. The location-aware service FourSquare, which is primarily used to check in to business locations, attracted more than 380million check-ins in 2010. Considering that 64% of Twitter users say they are more likely to buy from a business that they follow on social media websites, those businesses are spending their time wisely. Here are a few ideas for how your business can join the social media revolution.
1. Run a Loyalty Scheme
FourSquare’s checkin counters and mayorship options offer easy ways for businesses to run simple loyalty schemes. Business owners can configure a range of specials on Foursquare, including rewards for checking in with friends and special discounts for the most frequent customers. Simply having a presence on FourSquare is good advertising, and the FourSquare specials feature allows even the smallest of businesses to run an appealing loyalty scheme with minimal administrative overhead.
2. Do Market Research
Your social media followers are your most devoted customers. Why not take advantage of the polls feature on Facebook and ask those customers what they want from you? Market research data that may have taken days or weeks to collect before the days of the Internet can be collected in just a few hours thanks to the power of social media.
3. Grow Goodwill
Running competitions through social media is a great way to promote your brand and generate goodwill at the same time. There are many services that can help you to run Facebook competitions, and running an informal competition on Twitter is also easy. Giving away a few free products will generate a lot of advertising for your company and will generate goodwill, even among people who don’t win.
4. Raise Awareness of Your Brand With Alliances
Team up with other companies in your area, or niche, and do a little cross-promotion. If you run a gym, work with a local sports store to promote each other’s social media profiles. If you are a web designer, promote other companies that small businesses might be interested in. Social media users are receptive, engaged and pro-active consumers, and your fellow business owners offer you an easy route to a highly targeted social media audience.
5. Turn Customers into Advocates
Encourage your loyal customers to get involved with you on social media. Reward users who like you on Facebook, share your content, or rate your products online. Social media shares, likes and reviews are an extension of traditional word of mouth advertising. The most active social media users are powerful influencers, and rewarding them for advocating your brand is one of the most efficient forms of advertising there is.
This article has been written by Philippa. Philippa has a good understanding of social media and loves to share her knowledge with people who want to learn. Philippa sources some of her ideas from the Foxhall website.
Image Credit: 1.
from → General Marketing