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How To Avoid The Most Common SEO Mistakes In Magento

2014 December 22
by Contributor

magentoThere are many online tutorials, which will help you develop your own search engine optimization strategy, but there aren’t many articles, which list the most common SEO mistakes and tell you how to avoid them. Magento is renowned for its excellent search engine optimization features, but unless you know how to use them properly, you will not be able to see their full potential. If you want your search engine optimization to be more effective, follow our tips and make sure that you do not commit the same mistake twice.

Don’t title your homepage “home”

Although the name “home” seems to be the most fitting one, you can gain so much more, if you rename your homepage using one of the keywords describing your type of business. Go to the CMS section and change the title of your homepage into something more relevant.

Turn on canonicals

If you want to avoid problems with duplicate content, turning on canonicals is a must. Remember to do it for both products and categories.

Don’t use the “default description”

The main problem with default descriptions is repetitiveness: the same phrase will be repeated countless times to describe random pages in your online store, often very inaccurately. The best thing you can do is leave the “default description” field empty. If you wonder where you can find that option, go to System > Configuration > General > Design > HTML Head. It is basic search engine optimization stuff, but make sure that your meta keywords do not include the default expression “magento ecommerce”. Change it to something more relevant to your type of business.

Change the default logo title to something else

In the top left corner of your site, you can find a logo, which often carries the default name “Magento Commerce”. Remember to change the logo title to something that is related to your e-commerce business.

The Index, Follow issue

Before you move to the live server, go to System > Configuration > General > Design > HTML Head to change default robots to “Index, Follow” and remove robots.txt disallow. It is one of the common mistakes of developers, who use the “noindex, nofollow” settings on dev stage and forget to change it before they move to the live server.

Don’t use layered navigation, unless you know how to do it right

Layered navigation is quite commonly used by online retailers, who are not aware of the problems it can cause to their SEO. Layered navigation creates hundreds or even thousands of URLs, which all have almost identical titles, descriptions and content. This problem can be avoided, however, you might need to look for Magento designer for hire to optimize the layered navigation for your online store or you have to deactivate this functionality.

Check your sitemap before sending it to Google

This is one more common mistake, which will surely have a negative effect on your SEO and Magento enterprise services. Before submitting your sitemap.xml to Google always double check its content. Make sure that the file does not contain any sample products.

Marta Gromadzka is a writer and editor with a wide variety of experience, including writing for websites internationally and editing books on many different subjects and in a variety of formats.

3 Important Reasons To Learn Math

2014 December 22
by Contributor

mathematicsHow many times have you heard your children complaining that math is boring, difficult and completely impractical? Children, who have a hard time understanding why learning math is important and how math skills can be useful to them, are less motivated to study and more often fail at math tests. Finding good reasons to learn math can also help your children establish goals for the future and do their best to pursue them.

Most career paths are based on math skills

It is safe to say that almost all students need to use math to establish themselves as professionals. Are your kids interested in any of the new, fancy jobs, such as an app developer or a graphic designer? If they are, then we have news for them: 90% of these cool jobs are based on math and require math skills at college level minimum. And even if your children are not computer geeks and are not interested in becoming an expert in technology, they should be aware that math tests are used as a part of an application for jobs such as a policeman, an automobile worker etc. What about college? Do your kids plan to go to college one day? If they do, that is one more reason to study math. Most colleges in the US require 3-4 years of high school math and studies show that the admission rates for high school students, who chose geometry and algebra are much higher (86%) than for students, who did not (36%).

Math helps develop critical thinking

With no math skills your kids would be completely lost. They would not be able to make simple calculations when they shop, they would not know how to read charts or graphs. In result, they would not be able to make much sense of most of the information they receive and they would not have any means of establishing which information is believable and which is incorrect and false. Mathematics is a discipline based on definitions and operations, which are true regardless of the circumstances. These rules can be used to evaluate the information you receive everyday and establish what is true and what is not. Math also allows you to draw correct conclusions from the vast amount of data, which surround us every day.

Math is more practical than you think

Children see math as impractical also because it is taught that way. Math theories are often conveyed to students in a very abstract way, focusing only on arithmetic operations, not real life objects. In result, students do not see any relation between math and their everyday experience. This can be easily changed, though, if you allow your children to participate in Singapore Math classes or after school math program. This teaching method is based on a three step learning process, which involves concrete objects and pictorial representations used to illustrate math theory and find solutions to math problems. Singapore Math allows children to completely change their view on learning math and gain more confidence in their problem solving skills.

Image License: Creative Commons image source

Marta Gromadzka is a writer and editor with a wide variety of experience, including writing for websites internationally and editing books on many different subjects and in a variety of formats.

How To Make Your Online Store More Appealing To Different Types Of Customers?

2014 December 17
by Contributor

autumn-shopping-seasonIf you want to be successful as an online retailer, you need to learn how to get the attention and cater to the needs of different types of customers. There are a few ways of approaching this problem and in the following article we will focus on specific groups of customers and how you can change the design and functionality of your online store to fit their specific needs.

Wandering buyers

This group consists of shoppers, who visit your store without any specific goal in mind and they often leave the website without purchasing any product. This group is very active in terms of increased traffic, but they rarely place orders, so they bring the smallest profits for online retailers. However, if you are able to catch the interest of wandering buyers, you can significantly increase your revenues. What you need the most is an interesting design and attractive presentation of your products. You never know how much time a wandering buyer will spend visiting your website, so you need to make sure that your products are presented in an enticing way. Create a gallery with product photos and add pictures, which present your product in a fun and informative way. If possible, add a product video or a picture showing your product in use. Mark the most important features of your products with bold font to make them easily noticeable for visitors, who do not stay for long. Product reviews and discussions related to your products can also help in keeping the attention of wandering buyers and encouraging them to learn more about your offer.


Product researchers

A product researcher is a buyer, who spends weeks or months researching products before buying. The goal of the product researcher is to find the highest quality product, which satisfies the researcher’s needs and is available for a competitive price. Product researcher wants to know as much about the product, as possible, so your product descriptions should encompass all details. Avoid putting links to external sites instead of descriptions. Once a product researcher leaves your site there is no guarantee that he or she will return. Invest in Magento system web services and develop product pages to include product comparisons, up-selling and cross-selling options. Product researchers almost always seek the advice of product users, so make sure that your products are rated and reviewed by buyers. A persistent shopping cart is another useful option to consider – 20% of buyers declare that they use shopping carts almost like wish lists, saving their favorite products for later.

Product focused buyers

There are shoppers, who visit your online store already knowing what they want to buy. The most important functionality for product oriented buyers is search: it should be quick, with advanced browsing options and exact results. If product focused buyers can’t find desired product as quickly as possible, they will probably leave your site, so if necessary, hire Magento designer in Germany and improve the search page, adding advanced options. Product page should be clear and easy to read. The name and photo of the product should be the first two things the shopper sees. Intuitive navigation and quick checkout will also help you win product focused buyers over.

Marta Gromadzka is a writer and editor with a wide variety of experience, including writing for websites internationally and editing books on many different subjects and in a variety of formats.


The Value Of Forex Trading For Stay-at-Home Moms

2014 March 12
by Contributor

forexmomIf you’re a stay-at-home mom, then you may feel like you’re working a full-time job without any pay. Everyone knows how difficult it is to tend to the kids and the household duties every day, and it can also put a strain on your budget. There are a lot of options to make quick money on the internet.

You can take paid surveys, sell items on Craigslist or eBay, or any number of things that can be tedious or not as lucrative as advertised. Many stay-at-home moms have started turning to Forex trading to add a little extra income to their bank accounts. read more…

5 Tips For Quickly Generating Blog Topic Ideas

2014 March 5
by Contributor

great-ideaComing up with blog post ideas for your company can be a major time sink. Sometimes when you need to write some blog posts in order to keep your content marketing campaign on track the inspiration just doesn’t come, leaving you staring at a blank Word document.

What usually works better than just coming up with topics on the fly however is setting aside an hour, preferably together with people on your marketing team, to brainstorm a bunch of topics for the coming weeks and even months. read more…

Six Tax Tips For The Creative Freelancer

2014 March 2
by Contributor

creativeAs a right-brained creative, your innovative ideas rank second only to your lack of accounting skills. If you are worried about being flagged by the IRS or if you have already received a notice of deficiency, you need to be aware of these tax defense tactics for the freelancing professional.

1. Run a Business, Not a Hobby

To be considered a professional artist, writer or entertainer within the eyes of the IRS, you need to make a profit in at least three out of every five years. Otherwise, the tax examiner will think you are claiming deductions on a hobby instead of an enterprise read more…

Attention Mom Bloggers!

2014 February 24
by Alex H Yong

7 page free ebook. Do you love getting free stuff? Who doesn’t, right? In this free book I let you in on ways of working with brands without a formal commitment. Nowadays, with so much competition for our attention, brands totally want to hear from you, especially if you’re a mom blogger.

Learn how to be a brand advocate without being a real brand ambassador! This is perfect for mom bloggers. About the author: Alex Yong has special skills when it comes to brand events/galas. He’s worked with ALDI, Microsoft and countless PR firms. read more…

Advantages Of Digital Transformation

2014 February 22
by Debra Wright

digital-transformationYears ago, the prospect of going all-digital was nothing but a fantasy. Today, it has not only become en vogue but more people and companies are switching over to fully pursue the paperless route.

Transforming a company from a purely paper-reliant setup into a fully-digital one is referred to as digital transformation. read more…

Ways To Use Your Company’s LinkedIn Page

2014 February 13

linkedinIt’s no secret that LinkedIn is one of the leading social media sites out there, especially for business professionals and entrepreneurs. Once you’ve created a company page on LinkedIn, though, what do you do with it? Just like other social media platforms, you can tell your business’ story, generate leads and engage with your community. read more…

Calculating Your Ad Rate: The Ultimate Guide

2014 February 10
by Contributor

ad rate calculationHow much should you charge ads on your blog? This is a difficult question because there is really no set price for charging ads on a business blog. But, like anything else, there are standards people have come to consider reasonable in this regard. If you don’t know what they are, read on.

Calculating The Right Price

The more visitors you have, the more you can charge

Think about the Super Bowl. One 30-second ad costs half a million dollars. Why? Because of the millions upon millions that will be watching the event.

That’s why the more visitors you have coming to your site – the more you can charge for your ad space. read more…