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How To Make Your Online Store More Appealing To Different Types Of Customers?

2014 December 17
by Contributor

autumn-shopping-seasonIf you want to be successful as an online retailer, you need to learn how to get the attention and cater to the needs of different types of customers. There are a few ways of approaching this problem and in the following article we will focus on specific groups of customers and how you can change the design and functionality of your online store to fit their specific needs.

Wandering buyers

This group consists of shoppers, who visit your store without any specific goal in mind and they often leave the website without purchasing any product. This group is very active in terms of increased traffic, but they rarely place orders, so they bring the smallest profits for online retailers. However, if you are able to catch the interest of wandering buyers, you can significantly increase your revenues. What you need the most is an interesting design and attractive presentation of your products. You never know how much time a wandering buyer will spend visiting your website, so you need to make sure that your products are presented in an enticing way. Create a gallery with product photos and add pictures, which present your product in a fun and informative way. If possible, add a product video or a picture showing your product in use. Mark the most important features of your products with bold font to make them easily noticeable for visitors, who do not stay for long. Product reviews and discussions related to your products can also help in keeping the attention of wandering buyers and encouraging them to learn more about your offer.


Product researchers

A product researcher is a buyer, who spends weeks or months researching products before buying. The goal of the product researcher is to find the highest quality product, which satisfies the researcher’s needs and is available for a competitive price. Product researcher wants to know as much about the product, as possible, so your product descriptions should encompass all details. Avoid putting links to external sites instead of descriptions. Once a product researcher leaves your site there is no guarantee that he or she will return. Invest in Magento system web services and develop product pages to include product comparisons, up-selling and cross-selling options. Product researchers almost always seek the advice of product users, so make sure that your products are rated and reviewed by buyers. A persistent shopping cart is another useful option to consider – 20% of buyers declare that they use shopping carts almost like wish lists, saving their favorite products for later.

Product focused buyers

There are shoppers, who visit your online store already knowing what they want to buy. The most important functionality for product oriented buyers is search: it should be quick, with advanced browsing options and exact results. If product focused buyers can’t find desired product as quickly as possible, they will probably leave your site, so if necessary, hire Magento designer in Germany and improve the search page, adding advanced options. Product page should be clear and easy to read. The name and photo of the product should be the first two things the shopper sees. Intuitive navigation and quick checkout will also help you win product focused buyers over.

Marta Gromadzka is a writer and editor with a wide variety of experience, including writing for websites internationally and editing books on many different subjects and in a variety of formats.


The Value Of Forex Trading For Stay-at-Home Moms

2014 March 12
by Contributor

forexmomIf you’re a stay-at-home mom, then you may feel like you’re working a full-time job without any pay. Everyone knows how difficult it is to tend to the kids and the household duties every day, and it can also put a strain on your budget. There are a lot of options to make quick money on the internet.

You can take paid surveys, sell items on Craigslist or eBay, or any number of things that can be tedious or not as lucrative as advertised. Many stay-at-home moms have started turning to Forex trading to add a little extra income to their bank accounts. read more…

5 Tips For Quickly Generating Blog Topic Ideas

2014 March 5
by Contributor

great-ideaComing up with blog post ideas for your company can be a major time sink. Sometimes when you need to write some blog posts in order to keep your content marketing campaign on track the inspiration just doesn’t come, leaving you staring at a blank Word document.

What usually works better than just coming up with topics on the fly however is setting aside an hour, preferably together with people on your marketing team, to brainstorm a bunch of topics for the coming weeks and even months. read more…

Six Tax Tips For The Creative Freelancer

2014 March 2
by Contributor

creativeAs a right-brained creative, your innovative ideas rank second only to your lack of accounting skills. If you are worried about being flagged by the IRS or if you have already received a notice of deficiency, you need to be aware of these tax defense tactics for the freelancing professional.

1. Run a Business, Not a Hobby

To be considered a professional artist, writer or entertainer within the eyes of the IRS, you need to make a profit in at least three out of every five years. Otherwise, the tax examiner will think you are claiming deductions on a hobby instead of an enterprise read more…

Attention Mom Bloggers!

2014 February 24
by Alex H Yong

7 page free ebook. Do you love getting free stuff? Who doesn’t, right? In this free book I let you in on ways of working with brands without a formal commitment. Nowadays, with so much competition for our attention, brands totally want to hear from you, especially if you’re a mom blogger.

Learn how to be a brand advocate without being a real brand ambassador! This is perfect for mom bloggers. About the author: Alex Yong has special skills when it comes to brand events/galas. He’s worked with ALDI, Microsoft and countless PR firms. read more…

Advantages Of Digital Transformation

2014 February 22
by Debra Wright

digital-transformationYears ago, the prospect of going all-digital was nothing but a fantasy. Today, it has not only become en vogue but more people and companies are switching over to fully pursue the paperless route.

Transforming a company from a purely paper-reliant setup into a fully-digital one is referred to as digital transformation. read more…

Ways To Use Your Company’s LinkedIn Page

2014 February 13

linkedinIt’s no secret that LinkedIn is one of the leading social media sites out there, especially for business professionals and entrepreneurs. Once you’ve created a company page on LinkedIn, though, what do you do with it? Just like other social media platforms, you can tell your business’ story, generate leads and engage with your community. read more…

Calculating Your Ad Rate: The Ultimate Guide

2014 February 10
by Contributor

ad rate calculationHow much should you charge ads on your blog? This is a difficult question because there is really no set price for charging ads on a business blog. But, like anything else, there are standards people have come to consider reasonable in this regard. If you don’t know what they are, read on.

Calculating The Right Price

The more visitors you have, the more you can charge

Think about the Super Bowl. One 30-second ad costs half a million dollars. Why? Because of the millions upon millions that will be watching the event.

That’s why the more visitors you have coming to your site – the more you can charge for your ad space. read more…

8 Businesses You’d Be Surprised Are Family-Owned

2014 February 8
by Contributor

grow-bigMost family-owned businesses have humble aspirations, but ever so often, those literal mom-and-pop businesses can take off.  There have plenty of family-owned businesses that have become giants in their respective industries.  All it takes is a vision and the determination of entrepreneurs like Henry Ford, Alex F Bouri, or Sam Walton to turn their dreams into a reality.


Probably the most well-known family business in all the world, the Wal-Mart empire was originally built by Sam Walton.  Once the patriarch passed, he left the company in the hands of his children in equal shares.  Now, the Waltons are each worth more than $20 billion. read more…

3 People Your Freelancing Business Needs

2014 February 5
by Contributor

people-helpThe truth is that we humans are social animals and we need other people in order to thrive. Even as a freelancer it is a good idea to look around for some help and support in order to make the most out of your business. There are three key people that you as a freelancer should take advantage of in order to boost your chances for success.

1. A Mentor

The first thing you should get for yourself is a business mentor. It is really important that you have someone who understands what it means to be an entrepreneur and who can help you get enough perspective for your business. read more…